Wholesale & Distribution

Founded in 2013, we have built a well-loved beauty brand by creating the safest + highest natural beauty products & offering them at affordable prices. Our mission is to provide an incredible customer experience, with over 60k happy customers. We are excited to begin sharing Root with you! When someone purchases their first Root product, that is just the beginning. They'll be joining a strong community we've built to support them in their nontoxic & eco beauty journey.

We’re leading the way in the eco-beauty movement, minimizing single use plastic & introducing refillable + biodegradable packaging. Not only do we, as a company, strive to be more conscious of our environmental footprint, we're building a community that shares in our mission. We hold our products & Pretty Lab to the highest standard. A 70% return customer rate & year after year growth with zero advertising is proof of exceptional products.

We're a small team, passionate about furthering our Root mission. Together, we stand behind an eco-conscious, nontoxic beauty-loving community. When a customer purchases a Root product, that's only the beginning! Our staff prides itself on giving superior customer service. From naming products after customers to using customers in all of our marketing, the customer experience shapes everything we do as a company.