Giving Back
spreading the root love
We proudly donate 1% of all our sales to several handpicked charities every year.
In giving back to a wide variety of new charities every year, it is our hope that we will be able to reach & shine some love onto as many people as possible.
Help Us to
Spread the Root Love
Click the button below & fill out a quick form to nominate a charity that's important to you.
MEET OUR handpicked CHARITIES
ABI Foundation
The Iowa Association of Business & Industry (ABI) Foundation is dedicated to developing Iowa's workforce and leaders through statewide educational programs. They work to 1) fill the gap in Iowa's career education at both the high school and college level, 2) provide solutions for the state's workforce development needs, & 3) Replenish leaders and building civic engagement to enhance Iowa's future. Their programs across Iowa include: Business Horizons, Leadership Iowa University and Leadership Iowa. (Source: https://www.iowaabi.org/abi-foundation/about/)
American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. The AHA has invested more than $4.8 billion in research, making us the largest not-for-profit funding source for cardiovascular and cerebrovascular disease research next to the federal government. (Source: https://www.heart.org/en/about-us)
LEARN MORE ABOUT THE AMERICAN HEART ASSOCIATION
Beyond Pink
This Iowa-based organization is dedicated to breast cancer education, prevention & financially assisting those in the Cedar Valley & surrounding communities. The Beyond Pink TEAM has made a huge impact in the Cedar Valley through support groups, free & low-cost mammograms, advocation & so much more. To show our support during Breast Cancer Awareness Month, we created the Beyond Pink Collection. The Beyond Pink Collection features eight pink shades, all named after Root customers & their loved ones affected by breast cancer.
Cedar Valley Hospice
As a mission-driven, not-for-profit organization, Cedar Valley Hospice puts patients and families at the forefront of every decision they make. Our experienced and professional staff provide the highest quality, compassionate care while focusing on making each moment matter for the patient and family. They provide services to local families including: grief and healing support groups, palliative care, Cedar AIDS Support System and Eucalyptus Tree. (Source: https://www.cvhospice.org/)
LEARN MORE ABOUT CEDAR VALLEY HOSPICE
Dukie's One-Eyed Open Golf Tournament | University of Iowa Stead Family Children's Hospital
The Dukie's One-Eyed Open Golf Tournament is a local event that raises donations for the University of Iowa Stead Family Children's Hospital. In 2021, the event raised over $120,000 for the hospital. The UI Stead Family Children's Hospital is near & dear to our hearts at Root as our VP, Haylee, gave birth to premature twin boys this year who endured a stay at the children's hospital NICU until they reached growth & feeding gestational requirements to come home.
MORE ABOUT DUKIE'S ONE-EYED OPEN GOLF TOURNAMENT
Hope for Kenya
Hope For Kenya is a non-profit organization that assists children, women, and those in need of vocational training in southwestern rural Kenya. They ensure clean water, as well as education for those in the greatest need. Many of the children they assist are partial or total orphans with no family to educate, feed, or give basic medical care to. (Source: https://hopeforkenya.org/)
LEARN MORE ABOUT HOPE FOR KENYA
House of Hope
House of Hope is an organization that provides a safe home and community for homeless single mothers with a child or children in their custody, as well as services including skills classes, employment & transportation services, food, formula, diapers, child care and more for up to two years. Located in Waterloo, Iowa, House of Hope is stationed just a short drive from Root Headquarters in Waverly, Iowa and is very near to our hearts.
LEARN MORE ABOUT HOUSE OF HOPE
Local Schools & Organizations
Cowles Fun Run | Des Moines, IA
WSR Baseball & Softball | Waverly, IA
WSR Middle School | Waverly, IA
WSR School District | Waverly, IA
St. Paul's School | Waverly, IA
Lucky Penny Kitties
Founded in December of 2023, Krista (Root Founder & CEO) & Tasha bonded over kitties & how they've positively impacted their lives, especially during difficult times. The pair quickly got to work building a thoughtful nonprofit with the focus on rescuing stray kitties, nurturing them & then finding their furever homes. (Source: https://www.luckypennykitties.org/)
LEARN MORE ABOUT LUCKY PENNY KITTIES
NAACP
The NAACP works to ensure that Black lives are a priority in all spaces. They work to disrupt inequality, dismantle racism, and accelerate change in key areas including criminal justice, health care, education, climate, and the economy. When it comes to civil rights and social justice, we have the unique ability to secure more wins than anyone else. (Source: https://naacp.org/)
No Foot Too Small
No Foot Too Small is an organization that celebrates baby angels & unites families dealing with loss while raising critical funds to build birthing & bereavement suites nationwide. Initially serving families across Iowa, NFTS is expanding across the country. With a mission to serve families experiencing pregnancy and infant loss, NFTS has gifted more than $500k to critical initiatives and celebrated countless angels since its inception. (Source: https://www.nofoottoosmall.org/)
LEARN MORE ABOUT NO FOOT TOO SMALL
One Star Foundation | Rebuild Texas Fund
LEARN MORE ABOUT REBUILD TEXAS
Star Legacy Foundation
Star Legacy Foundation is a community of health professionals, families, researchers, policy makers, and advocates dedicated to healthy pregnancy outcomes and stillbirth prevention. They provide education, support research, offer family support, raise awareness, and encourage advocacy regarding pregnancy loss and neonatal death. Their focus is to prevent stillbirths and ensure optimal care for families when prevention isn’t possible. (Source: https://starlegacyfoundation.org/)
LEARN MORE ABOUT THE STAR LEGACY FOUNDATION
Waverly Exchange Club
Exchange is an all-volunteer, national service organization for men and women who want to serve their community & develop leadership skills. Our local Waverly Exchange Club helps support agencies and organizations across the Cedar Valley area that assist families, children, and make our community a better place. Their philanthropic efforts support the following local charities: Allison Area Foster Parents, Big Brothers Big Sisters, Bremer County Community Partners, Friends of the Family, Lutheran Services of Iowa – Bremwood Annual Fund, National Exchange Club Foundation, Northeast Iowa Community Action Corp, Northeast Iowa Food Bank, Waverly Little League Softball & the Waverly-Shell Rock Scholarship Fund. (Source: https://www.waverlyexchangeclub.org)
LEARN MORE ABOUT THE WAVERLY EXCHANGE CLUB
1% for the Planet
1% for the Plant is a global network of businesses, individuals and nonprofit organizations that have chosen to band together their donating power to philanthropic giving toward environmental causes. 1% for the Planet donates on behalf of those who contribute to them to various organizations including, but not limited to: The National Forest Foundation, Rainforest Trust, Plastic Pollution Coalition, Global Wildlife Conservation & the Organic Soil Association. (Source: https://www.onepercentfortheplanet.org/)
LEARN MORE ABOUT 1% FOR THE PLANET